Photo By: Tessa Matsubara
Region
Tohoku
Island
Honshu
Largest City
Aomori
Population
1,475,635

Towada

An artistic city blessed with overwhelming natural beauty – and obsessed with horses.

By Tessa Matsubara

Nestled in the foothills of Aomori Prefecture’s Hakkoda Mountains, Towada is world-famous for its natural beauty, including Oirase Gorge and the city’s namesake, Lake Towada. However, the downtown area has undergone an artistic renaissance in recent years, transforming it into an attraction on its own.

Towada was built around horse breeding and trading, primarily for the Imperial Army. While the cavalry has since become obsolete, the city’s fondness for horses never faded, and they are still abundant in local art and real life.

Horseback Archery

Towada

Photo by: Tessa Matsubara Yabusame riders during October’s World Yabusame Championship

Originally used on the battlefield, yabusame later developed into a ritual associated with Shinto shrines and restricted to male riders. However, it has recently evolved into a sport, and Towada’s horseback riding community has played a major role in its increasing popularity. The Sakura Yabusame tournament brings female riders from across Japan to Towada Central Park each April, where they compete under blooming cherry blossoms. Dressed in traditional clothing, the riders and their horses move in perfect harmony as they aim to strike three targets in quick succession. During the peak of fall foliage in mid-October, the town hosts the World Yabusame Championships under the golden autumn leaves.

Komakaido (Horse Highway)

Towada

Photo by: Tessa Matsubara Bronze horse statues along Kanchogai-dori in autumn

Horses remain central to Towada’s identity, especially along its main street, Kanchogai-dori, also called komakaido (horse highway). Bronze horse statues line the sidewalk, horseshoes are embedded in the pavement and the iconic “Flower Horse” stands in front of the Towada Art Center. With over 100 cherry and pine trees, this picturesque street is a popular hanami (cherry blossom viewing) spot each spring.

Towada Art Center

Towada

Photo by: Tessa Matsubara Love Forever, Singing in Towada by Yayoi Kusama

Towada Art Center is a museum that constantly collaborates with the local community. Visitors experience exhibitions framed by the changing scenery outside through the museum’s large windows and maze-like layout.

Across from the Art Center, a row of previously vacant lots is now a public Art Square. Here, Yayoi Kusama’s “Love Forever, Singing in Towada” acts as a colorful playground for all ages. Countless other public artworks are scattered throughout the streets and local shops of the downtown area, waiting to be discovered.

Things To Know

Visiting Towada

The city of Towada covers a large expanse of central Aomori Prefecture, and public transport is sparse. Though local buses are seasonally available, renting a car is the easiest way to get around. 

For more information, please see the websites listed below:

Tourism Information: Towada-Oirase Tourism Organization 

Sport Yabusame in Towada: Towada Horesback Riding Club

Art in Towada: Towada Art Center

How To Get There

Address

By train

From Tokyo, ride JR Tohoku Hayabusa Shinkansen for about 3 hours and disembark at either Hachinohe station or Shichinohe-Towada station. Buses run regularly from each station and reach downtown Towada within 45 minutes. 

By car

Towada is an 8-hour drive from Tokyo station. Take the Tohoku Expressway (Route E4) and exit at Shimoda-Momoishi IC. Continue west on Route 45 to reach central Towada.

By plane

Misawa Airport is served by JAL with direct flights to and from Haneda, Osaka and Sapporo. Catch a taxi or rent a car to reach Towada within 30 minutes. Aomori Airport is approximately 90 minutes away by car.

Where To Stay

Hotel Route-Inn Towada
  • 13-2 Inaoicho, Towada-shi, Aomori, 034-0011 Japan
  • ¥6,930 - ¥9,800
  • 4.14/5 (523 reviews)
  • 0.2 km
Smile Hotel Towada
  • 12-15 Inaoicho, Towada-shi, Aomori, 034-0011 Japan
  • ¥4,500 - ¥10,600
  • 4.05/5 (1,005 reviews)
  • 0.5 km
Towada City Hotel (formerly Ryokan Shimoyama)
  • 3-16 Higashi 3-Bancho, Towada-shi, Aomori, 034-0031 Japan
  • ¥6,500 - ¥6,500
  • 0.7 km

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