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Photo By: Alex Sturmey
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Tori-no-Ichi: Festival of the Rooster

The old town of Asakusa comes alive every November with this unique and visually stimulating 3-day festival.

The old town of Asakusa in northern Tokyo is known for a lot of tourist attractions, but for a few days a year it hosts the brilliant Tori-no-Ichi: The Festival of the Rooster.

What is Tori-no-Ichi all about?

The festival’s whole purpose is to sell charms which grant good luck and the promise of some extra cash. The festival has been held in the Asakusa area since the Edo period at Ootori Jinja Shrine and Chokokuji Temple. The main events are held in November, and the festivities continue until midnight as kumade (a wide rake made of bamboo) decorated in gold and silver are sold by vendors in the shrine and temple area.

As a tourist, you don’t have to buy anything, but the kumade range from cheap to extravagant, so they can be pretty unique souvenirs.

The cute bamboo rakes of Tori-no-Ichi.

Photo by: Alex Sturmey A cute bamboo rake visitors can purchase at Tori-no-Ichi.

What should I do there?

Once you manage to make your way to one of the two temples (beware of large crowds) you’ll want to buy yourself one of the main products on sale: kumade, more commonly referred to as bear hands. Why a bear hand, you ask? It’s simple really. What does a bear hand kind of look like? A garden rake. And, what do you do with a garden rake?


Sensoji Temple in Asakusa , Tokyo
You rake leaves, of course! What do leaves look like, if you really squint your eyes? Money. They apparently look like money. (No kidding!)

Because of this, many businessmen and women come to try and get “money” with these bear claws. But don’t worry, it’s not only for companies! It also brings luck to your house. Walking around the actual temples is something to behold in and of itself. Between the colorful and vibrant stalls, sellers will shout at the top of their lungs to try and attract you to buy their bear hands.

The different “kumade” represented can vary from family, luck, money to children.

Photo by: Nicolas Kasp It will be crowded but worth it!

At the festival, you don’t just buy the bare hand. You’re supposed to walk around the stalls and shrines “clawing” with it. The idea is that you are catching the luck that is all around you. Rest assured you’re not stealing another person’s luck, as the Gods are so kind that they just shower the festival with it.

Photo by: Alex Strumey The festival is 3 days in November.

There’s also plenty of festival food and drink in the surrounding areas, so grab some takoyaki and a beer and feel free to chill street side for a while and watch it all transpire.


Sensoji Temple in Asakusa , Tokyo


The grand temple of Senso-ji looms large in the heart of Tokyo’s downtown.


Things To Know

When to go

The fest is 3 set days every November. Dates change, so check local listings to find current dates. For 2018: Check out the fest this Thursday, Nov. 1. Cost is free!

More info


How To Get There


Japan, 〒111-0031 Tōkyō-to, Taitō-ku, Senzoku, 3 Chome−18, 鷲神社

By train

You can take a quick trip to either Iriya station or Minowa station on the Hibiya line — both are about a 10 minute walk to the festival. However, if you’re feeling like a nice stroll through the archaic district of Asakusa, you can get off the train there and it’s around 20 minutes.

Where To Stay

Stay Sakura Tokyo Asakusa-an
  • 4-25-4 Senzoku, Taito-ku, Tokyo, 111-0031 Japan
  • ¥17,243 - ¥52,780
  • 0.3 km
Yoshitsuki Hotel Asakusa 5-chome
  • 5-30-5 Asakusa, Taito-ku, Tokyo, 111-0032 Japan
  • ¥19,100 - ¥62,500
  • 0.4 km
Vessel Inn Asakusa Tsukuba Express
  • 1-15-1 Senzoku, Taito-ku, Tokyo, 111-0031 Japan
  • ¥10,431 - ¥52,948
  • 4.35/5 (70 reviews)
  • 0.5 km
Stay Sakura Tokyo Asakusa Edonomai
  • 1-6-3 Senzoku, Taito-ku, Tokyo, 111-0031 Japan
  • ¥15,921 - ¥74,098
  • 4.14/5 (21 reviews)
  • 0.5 km
Vessel Inn Ueno Iriya Ekimae
  • 1-25-6 Iriya, Taito-ku, Tokyo, 110-0013 Japan
  • ¥15,734 - ¥48,288
  • 4.47/5 (1,845 reviews)
  • 0.6 km

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