tohoku

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Top 10 cultural experiences in Japan: Join a matsuri

Destination Iwate
Speciality Cities

Morioka

Oodles of noodles in this colorful Iwate city.

What are Tengu?

Destination Aomori
Speciality Traditional

Nebuta Festival

Cool off in Aomori this summer and dance among giant floats at Japan’s most iconic festival.

Destination Yamagata
Speciality Festivals

Tendo City’s Ningen Shogi (Human Chess) and Sakura Festival

A grand battle of human-sized Japanese chess under 2,000 cherry blossoms — a unique event to see while traveling in northern Japan.

Jodogahama Beach in Iwate.

Destination Aomori
Speciality Hiking

Michinoku Coastal Trail

Hike alongside the Pacific Ocean and witness the beauty and scars of Tohoku.

Destination Miyagi
Speciality Food & Drink

Tsukasa Beef Tongue Restaurant

Best tongue in town.

Date Masamune in Sendai Miyagi Japan

Destination Miyagi
Speciality Cities

Sendai

The feel of a small town combined with the convenience of a big city is what makes Tohoku’s metropolis so appealing.

Destination Fukushima
Speciality Beaches

Iwaki

While northern Japan is known for its rugged mountains and lush green forests, Iwaki offers a slice of seaside fun in the sun.