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Sado Island Earth Celebration

Every August, it's the beautiful island's main event: A post-hippie island drum fest.

Yahiko

A little village with big things happening: Lantern festies and a hike the height of Tokyo SkyTree.

5 Famous Foods You’ll Find in Niigata

There's more here than rice! These goodies don’t just taste good; they leave you with a good feeling.

Lovers Point in Niigata

Declare your undying love — or just enjoy the view.

Tokamachi Snow Festival

Sippin' sake and seeing snow sculptures at Japan’s original snow festival.

Niigata Manga Animation Museum

Niigata Manga Animation Museum

Learn the secrets of manga creation.

Take a dip in this piping hot outdoor bath at Hinanoyado Chitose.

Matsunoyama Onsen

Where the snow is heavy and the hot springs are extra hot.

Echigo Yuzawa

Join the pilgrimage to the snow mecca on Japan’s main island!

Ma-Yansong-MAD-Architects-Light-Cave-Photo-Osamu-Nakamura

Echigo-Tsumari Art Triennale

When art meets nature and stays there for a while... Only every three years!

Nagaoka Fireworks Festival

One of Japan’s Top 3 displays.

Senkakuwan Bay

Feed seagulls while you admire Sado Island’s rugged coastline.