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Top 10 cultural experiences in Japan: Join a matsuri

Morioka

Oodles of noodles in this colorful Iwate city.

Morioka festival

Morioka Sansa Odori Festival

Dance with the locals in the world’s largest taiko drumming party.

Iwate Snow Fest

Iwate Snow Festival

Let it snow, let it snow, let it snow...

Jodogahama Beach in Iwate.

Michinoku Coastal Trail

Hike alongside the Pacific Ocean and witness the beauty and scars of Tohoku.

Genbikei Gorge

Discover the tradition of flying dango!