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Omotesando Shotengai

A lively hub of souvenir shops and bite-sized snack stalls lead the way to the iconic Itsukushima Shrine.

Not to be confused with Tokyo’s upscale shopping district, Omotesando Shotengai on Miyajima is a souvenir and gourmet snack route stretching 350 meters long and lined with nearly 70 shops to keep you fueled while you explore the sacred island.

Local delicacies include succulent grilled oysters sold by the piece and grilled sticky rice balls, or pettara pottara, that are stuffed with either oyster or salt-water eel. Deep-fried momiji manju (maple leaf-shaped cakes traditionally filled with sweet red bean) are served up in various fusion flavors ranging from matcha to mocha – the deep-fried texture tastes a bit like a Japanese Twinkie.

Miyajima Shopping street

You’re guaranteed to find a tasty surprise at every turn before reaching the stone gate where the iconic floating torii of Itsukushima becomes visible.

Distract yourself from the sweet and savory scents in the air and you’ll notice wooden spatulas sold as souvenirs at various shops. Officially known as the Miyajima shamoji, the craftsmanship of these spatulas varies in purpose, and price. From classic rice scooping paddles to decorative dippers, any spatula purchased here is believed to bring good luck.

Then, there’s the giant spatula – apparently the largest wooden scooper in the world. How big you ask? While a common hand-held spatula is roughly 21 cm, the giant scoop on display is 7.7 meters long, 2.7 meters wide, and weighs a whopping 2.5 tons. The gargantuan scooper was erected back in 1996 to commemorate the inauguration of Itsukushima Shrine onto the prestigious World Heritage Site listing.

Things To Know

Opening Hours

Shops along Omotesando Shotengai typically open at 10:00 and close around 17:30.

How To Get There


586 Miyajimachō, Hatsukaichi-shi, Hiroshima-ken 739-0588, Japan

By foot

After boarding the ferry to Miyajima Island, Omotesando Shotengai is a 5-minute walk from Miyajima Sanbashi Pier.

Where To Stay

Miyajima Morinoyado Inn
  • Miyajimacho, Hatsukaichi-shi, Hiroshima, 739-0588 Japan
  • ¥17,300 - ¥17,300
  • 0.9 km
Miyajima Coral Hotel
  • 1-9-8 Miyajimaguchi, Hatsukaichi-shi, Hiroshima, 739-0411 Japan
  • ¥8,250 - ¥47,300
  • 4.43/5 (1,705 reviews)
  • 2.0 km
Grandvrio Hotel Miyajima Wakura
  • 1-1-37 Miyajimaguchinishi, Hatsukaichi-shi, Hiroshima, 739-0412 Japan
  • ¥9,899 - ¥97,318
  • 4.54/5 (719 reviews)
  • 2.3 km
Aki Grand Hotel
  • 1-1-17 Miyajimaguchinishi, Hatsukaichi-shi, Hiroshima, 739-0412 Japan
  • ¥20,900 - ¥63,250
  • 4.11/5 (1,556 reviews)
  • 2.4 km
Miyajima Hanare no Yado Ibuku Honkan
  • 1-21-48 Miyahamaonsen, Hatsukaichi-shi, Hiroshima, 739-0454 Japan
  • ¥26,400 - ¥89,870
  • 6.9 km

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