The annual Noboribetsu Jigoku Matsuri, also known as the Noboribetsu Hell Festival, takes place during the last week of August. It attracts more than 50,000 visitors and is a vibrant celebration featuring giant demon-themed floats and energetic performers.
Noboribetsu in Hokkaido is renowned as one of Japan’s famous hot spring resorts. In summer, it attracts numerous visitors to witness ‘Jigokudani’ or Hell Valley. It was created by volcanic activity about 10,000 years ago. From the Edo period to the present day, Noboribetsu Onsen has been healing many tourists. This misty landscape of Hell Valley offers a unique and captivating experience. Additionally, Noboribetsu is home to various theme parks, making it an ideal destination for families visiting the region.
Noboribetsu Jigoku Matsuri History
Photo by: PIXTA/ 5x5x2 This festival dates back to 1964.
The history of Noboribetsu Jigoku Matsuri dates back to 1964. This lively celebration originated as a way to mark the designation of Shikotsu-Toya National Park as a national park and has since become a cherished tradition in the region. But legend has it that every year, Enma Daio, the ruler of the underworld, releases demons from Hell Valley to dance and enjoy themselves in Noboribetsu Onsen.
Festival Highlights
Photo by: PIXTA/ aki Demon’s Fireworks ceremony
The festival features various attractions, including demon floats, exciting taiko drum performances, dancing mikoshi (portable shrines) and colorful costumes worn by locals and tourists.
As part of the festival, students of Noboribetsu Junior High School carry a demon mikoshi portable shrine, perform demon dancing, and play Noboribetsu taiko drums.
One of the iconic centerpieces of the festival is a huge six-meter-tall float featuring the frightening face of Enma Daio parades down Gokuraku Street, which happens only once a year on the day of the Jigoku Matsuri. During the procession, smoke pours from its mouth, and the eyes light up as it spews forth golden ribbons, creating a truly impressive sight. In addition to the main attractions, the locals actively participate in the festival, with a huge dance parade in the evening where both locals and spectators join in the festivities.
Even if visitors cannot attend the festival, they can still experience a taste of the demonic encounter at the Demon’s Fireworks ceremony. It happens on the final night to bid the demon king farewell until the following year.
