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Photo By: Shizuka Sakamoto
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Kojima Jeans Street

Where Japan-made jeans were born and an ultra funky shopping experience awaits.

Indigo lovers from all over the world come here for each denim pieces’ unique concept and character. In Okayama Prefecture is Kojima Jeans Street, known as a “holy land” of Japan-made jeans.

Photo by: Shizuka Sakamoto Follow the jeans in the sky!

Going 30 KM south from the center of Okayama, the port town Kojima has been cultivating cotton for ages, and that’s the reason why the textile industry became popular. However, unfortunately the Kojima area turned into an abandoned shopping area. But in 2010, people united again to recreate the town sure to fascinate tourists. Now, it is a symbol of its history and culture and a quirky accent to historical landscapes like the beautiful Okayama Castle and Korakuen Garden.

Shopping, eating and exploring

Divided into two areas, south and north, numerous boutiques, galleries, cafes, and restaurants make up the funky area, with jeans even hanging above your head.

Channel your inner-’90s kid and check out the main attraction: jeans. Welcome to the world of indigo-blue with stylish and high-quality jeans are sold in over 30 different stores. Each store has each unique concept, selling vintage denim, one-of-a-kind jeans, exclusives for women and even denim loungewear. Other than that, clothes and leather products which go great with jeans are waiting for you to try on.

Photo by: Shizuka Sakamoto Indigo soft serve. Yum!

After a long day of indigo hunting, go check out trendy espresso cafes, retro diners or a traditional Japanese restaurant. And at the end of it all — taste the wonder of indigo soft-serve ice cream.

You’ll be feeling blue in the very best way possible after a trip here while in the peaceful Okayama.

Discover more about Japan’s shopping districts.


Great Seto bridge okayama


If you'd like to experience charming rural living straight out of a picture book, Okayama is for you.


Things To Know


Find more info on the Japanese website – http://jeans-street.com

How To Get There


Japan, 〒711-0913 Okayama-ken, Kurashiki-shi, Kojimaajino, 2 Chome−2, コーワビル

By train

Take the JR Nozomi bullet train from Tokyo to Okayama station for about 3 1/2 hours. Transfer to JR Seto-ohashi line to Kojima station for about 30 minutes. Walk for 15 minutes.

By car

About an 8-hour drive from Tokyo station.


Where To Stay

Tabino Hotel Kurashiki Mizushima
  • 4-25 Mizushima Nishitokiwacho, Kurashiki-shi, Okayama, 712-8059 Japan
  • ¥9,120 - ¥10,260
  • 4.3/5 (348 reviews)
  • 9.2 km
Diamond Setouchi Marine Hotel
  • 2-12-1 Shibukawa, Tamano-shi, Okayama, 706-0028 Japan
  • ¥7,500 - ¥17,000
  • 4.02/5 (1,920 reviews)
  • 9.3 km