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Furukawa Fish Market

A local culinary experience: Make your own “Nokke-don” with the freshest seafood in Northern Japan.

Aomori prefecture has a reputation for being home to some of Japan’s freshest fish. Given that it is one of two prefectures that has coastlines on both the Sea of Japan and the Pacific Ocean, it should come as no surprise.

Furukawa Fishmarket is Aomori City’s largest market and undoubtedly the best place to sample regional seafood, particularly as the market uses an innovative voucher system to entice visitors into trying the delicious fish.

Seafood breakfast/lunch

What region is Aomori in?

Customers can purchase a small booklet of vouchers, typically costing between ¥540, so they can create their own “Nokke-don” (a rice bowl with toppings). Once you have your rice bowl, you can visit one of the many stalls throughout the crowded market and trade the voucher for mouthwatering dishes, such as mackerel, salmon, or fried egg, which the vendors will carefully place upon your rice bowl.

Once you’ve created your unique dish, sit down at one of the many tables and enjoy your fresh fish whilst soaking up the atmosphere of the crowded, energetic marketplace.

Photo by: Julie Sergent Super fresh!

Some of the vendors also sell their products in packets so you have the possibility to enjoy the fresh local seafood at home. They will also make sure you bring their best selection of seafood freshly caught by the fishermen before dawn.

Be sure to pop in for lunch; the market is only a 5-minute stroll from Aomori city station and the downtown area. The hardest task for the visit will be to make a choice among all the delicious fish.

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Things To Know


Typical hours are 7 a.m. to 4 p.m. Closed on Tuesdays.

How To Get There


Japan, 〒030-0862 Aomori-ken, Aomori-shi, Furukawa, 1 Chome−11−16, (株)青森魚菜センター本店

By train

From Tokyo take the Tohoku Shinkansen heading for Aomori city. The market is about 5 minutes walking distance from Aomori station.

By plane

Aomori Airport is about a 35-minute drive from the city center. Flights from  Tokyo, Osaka, Nagoya (Aichi) and Sapporo, (Hokkaido) take place daily.

Where To Stay

Aomori Center Hotel
  • 1-10-9-1 Furukawa, Aomori-shi, Aomori, 030-0862 Japan
  • ¥7,000 - ¥64,000
  • 0.1 km
Hotel Mystays Aomori Station
  • 1-8-6 Shimmachi, Aomori-shi, Aomori, 030-0801 Japan
  • ¥6,336 - ¥52,353
  • 4.11/5 (6,094 reviews)
  • 0.2 km
Hotel Select Inn Aomori
  • 2-9-1 Furukawa, Aomori-shi, Aomori, 030-0862 Japan
  • ¥4,800 - ¥32,400
  • 3.75/5 (1,543 reviews)
  • 0.2 km
Hotel Sunroute Aomori
  • 1-9-8 Shimmachi, Aomori-shi, Aomori, 030-0801 Japan
  • ¥5,500 - ¥18,500
  • 0.3 km
Hotel Route-Inn Aomori Ekimae
  • 1-1-24 Shimmachi, Aomori-shi, Aomori, 030-0801 Japan
  • ¥7,800 - ¥28,000
  • 4.04/5 (1,014 reviews)
  • 0.3 km

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