Largest City


From textiles to Toyota in the industrial hub of Japan

Aichi prefecture is the dynamic capital of Japanese industrialization.

Located in central Chubu, Aichi has long flourished as an important center of trade and manufacturing. It’s the home of automobile giant Toyota – so powerful they named a town after it – and generates more revenue from its industrial shipments than any other prefecture.

From pottery to textiles to cars and airplanes, it’s likely that it was Made in Aichi.

The main city in Aichi prefecture is Nagoya, Japan’s fourth-largest city and the industrial, economic and commercial hub of the region. Nagoya’s wide streets, twisting skyscrapers and one of the world’s largest train stations all bear the hallmark of Aichi industrialization; think clean, functional and modern. There’s some decent museums, plenty of great shopping, a castle, and a whole lotta’ pachinko – Nagoya is the birthplace of this gambling version of pinball.

The Nagoya City Science Museum planetarium is one of the biggest in Japan.

Visit the futuristic-looking Nagoya City Science Museum.

Automobile fans will enjoy the novelty of heading to Toyota city, formerly Koromo, the all-encompassing stronghold of car maker Toyota. Toyota has a cosmopolitan feel, with an infrastructure catering to the large number of foreign workers employed by the car company, many of them second or third generation immigrants from Brazil and South America. The Toyota Kaikan showcases the company’s latest products and you can go on to take a tour of the Toyota car plant nearby.

Inuyama (Dog Mountain) is a popular day trip from Nagoya. The gorgeous Kiso river flows through a picturesque town with one of Japan’s oldest surviving wooden castles and a cheeky fertility shrine or two. Nearby is the Meiji Mura, an open-air architectural museum with more than 60 buildings from the Meiji period on display.

Inuyama Castle in Aichi is one of Japan's oldest surviving wooden castles.

Inuyama Castle is one of Japan’s oldest surviving wooden castles.

Aichi prefecture is famous for its historic hatcho miso, a soybean miso unique to Aichi that has been produced (though hopefully not fermented) for thousands of years.

Places to visit

Tebasaki Fried chicken from Nagoya Japan

5 Famous Foods You’ll Find in Aichi

Winner, winner, chicken wing dinner.

Japan cityscape at oasis21 and Nagoya Tower at night


What's Japan's 4th largest city hiding? Lego find out!

Irago Cape's Lighthouse.


Head out of Nagoya and catch some sea breeze.

Handa Floats Festiva

Handa Floats Festival

Watch a rare gathering of magnificent floats in this small town also known as the Gateway to Chita Peninsula.


This ancient town in Aichi is home to Japan’s oldest surviving castle and ancient fishing methods.

Nagoya, Japan - November 27, 2012: Ryusenko Lake at Tokugawa Gardens. The garden dates from the early Edo period and was opened to the public in 1932.

Tokugawa Garden

Even a samurai needs to unwind.

Nagoya, Japan - November 21 2013: Nagoya Castle was built by Ieyasu Tokugawa between 1610 - 1612, burnt down in WWII and reconstructed in 1957

Nagoya Castle

Castles, no matter what shape or form, are cool. Nagoya's version is no exception.

Other Destinations in Chubu

Karamon Gate in Fukui Prefecture


Discover dinosaurs and the art of Zen in fossil-filled Fukui.

Traditional street in Takayama, Gifu prefecture


Scenic Gifu prefecture is a rewarding stopping point on the way from Kanto to Kansai.

Kenrokuen Gardens, Kanazawa, Ishikawa Pref


Rich cultural heritage, great seafood and some stunning coastal scenery - if you're into that sort of thing.

Monkeys bathing in the onsen in Nagano


World-class winter sports, hot springs (occasionally monkey-filled), delicious local food and a foreigner-friendly vibe.

Maruyama rice terraces at sunset, Mie prefecture


The rice is right in Niigata prefecture where there's skiing in winter, festivals in summer and sake all year round.

Mt. Fuji and tea plantations


It's resorts galore in serene Shizuoka.

Lake Kurobe in Toyama Prefecture


Toyama's speciality is mountains and there's no better place to experience them than here.

View of Mt Fuji Yamanashi Prefecture


Pack a prized Yamanashi piece of fruit in your camping bag and head for the hills.

This Month’s Top Spots

Nagoya, Japan city skyline, Aichi Prefecture


Aichi prefecture is the dynamic capital of Japanese industrialization.

People eating and drinking in Yurakucho Tokyo Japan.


From glittering skyscrapers to rickety ramen shacks, Tokyo is a dazzling mix of the ultra modern and traditional.

Tap into Tokyo’s Manga and Anime Scene

Tokyo, Japan - August 1, 2015: Crowds pass below colorful signs in Akihabara. The well known electronics district specializes in the sales of video games, anime, manga, and computer goods.


Ah, Akihabara. Where to even begin? Electric town. Cool Japan. Anime Center. Themed cafes. The list is...

Manhole cover in Ghibli museum, Tokyo-Japan.

Ghibli Museum

A whimsical wonderland that is heartbreakingly charming.