Japan Tourism Awards

World-Class Japanese Destinations

Understand Japan

JAPAN IS MADE UP OF 47 PREFECTURES EACH WITH THEIR OWN UNIQUE IDENTITY

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Sasebo downtown skyline at night, Nagasaki, Japan.

Sasebo

Cultural fusion in Nagasaki prefecture’s second largest city.

Sado Island Earth Celebration

Every August, it's the beautiful island's main event: A post-hippie island drum fest.

Daimonji

Blaze and amaze. Praise the ancestral spirits during Kyoto's annual fire display.

Discover the Different Regions of Japan

Gokayama village in Toyama prefecture, Chubu region

Chubu

Most tourists will only glimpse the region as a blur through a bullet train window; Chubu, though, deserves your attention.

A camel looking out over the Tottori sand dunes

Chugoku

Wedged between the more famous regions of Kansai and Kyushu is one of Japan’s most beautiful gardens, the country’s oldest shrine, ever-changing sand dunes and a tiny island reigned by rabbits.

View of Hokkaido with mountains in the distance

Hokkaido

It's a whole new world on the northern island of Hokkaido.

Illuminated autumn leaves at Kiyomizudera temple in Kyoto, Kansai

Kansai

For centuries, Kansai has been the cultural heartland of Japan.

Red sacred bridge Shinkyo in Nikko, Kanto, Japan

Kanto

Most people will come to Kanto for Tokyo but the region has other talents that are well worth setting aside some time to explore.

Kyushu's Mount Aso, Kyushu Japan

Kyushu

Kyushu is one of Japan’s four main islands and by far it’s most underrated.

Ishigaki island lagoon in Okinawa Prefecture, Japan

Okinawa

White sand beaches and crystal blue waters, jungles and rare wildcats, centuries of unique native traditions, the birthplace of karate — this is Japan’s very own tropical island paradise.

Kazura vine suspension bridge in Iya Valley, Shikoku, Japan

Shikoku

Shikoku, the smallest of Japan's four islands, is a hidden gem of history and spirituality.

Yamadera temple in Yamagata Prefecture in the Tohoku region

Tohoku

Japan's most poetic landscape and the gateway to the Buddhist afterlife.

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