Understand Japan

JAPAN IS MADE UP OF 47 PREFECTURES EACH WITH THEIR OWN UNIQUE IDENTITY

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Shuzenji Onsen

A stunning onsen town a bamboo forest and wasabi ice cream but a tragic history.

Comiket (Comic Market)

Step aside San Diego Comic Con! Japan’s bi-annual comic market is worth planning your trip around.

Itinerary: Ride the Kominato and Isumi Train Lines of Chiba

An itinerary to experience the countryside charm of Chiba.

Discover the Different Regions of Japan

Gokayama village in Toyama prefecture, Chubu region

Chubu

Most tourists will only glimpse the region as a blur through a bullet train window; Chubu, though, deserves your attention.

A camel looking out over the Tottori sand dunes

Chugoku

Wedged between the more famous regions of Kansai and Kyushu is one of Japan’s most beautiful gardens, the country’s oldest shrine, ever-changing sand dunes and a tiny island reigned by rabbits.

View of Hokkaido with mountains in the distance

Hokkaido

It's a whole new world on the northern island of Hokkaido.

Illuminated autumn leaves at Kiyomizudera temple in Kyoto, Kansai

Kansai

For centuries, Kansai has been the cultural heartland of Japan.

Red sacred bridge Shinkyo in Nikko, Kanto, Japan

Kanto

Most people will come to Kanto for Tokyo but the region has other talents that are well worth setting aside some time to explore.

Kyushu's Mount Aso, Kyushu Japan

Kyushu

Kyushu is one of Japan’s four main islands and by far it’s most underrated.

Ishigaki island lagoon in Okinawa Prefecture, Japan

Okinawa

White sand beaches and crystal blue waters, jungles and rare wildcats, centuries of unique native traditions, the birthplace of karate — this is Japan’s very own tropical island paradise.

Kazura vine suspension bridge in Iya Valley, Shikoku, Japan

Shikoku

Shikoku, the smallest of Japan's four islands, is a hidden gem of history and spirituality.

Yamadera temple in Yamagata Prefecture in the Tohoku region

Tohoku

Japan's most poetic landscape and the gateway to the Buddhist afterlife.

Featured Prefecture

Lake Towada in Autumn, in Aomori and Akita, Japan

Akita

The best way to enjoy Akita is simply to go outside and be among it.